Backups: The Insurance Policy Your Data Needs
Nobody thinks about backups until the day they desperately need one that doesn’t exist — and by then, of course, it’s already far too late.
Ask anyone who has lost their business data and they’ll tell you the same story: they always meant to sort out backups properly, but it never quite reached the top of the list. Then a laptop was stolen, a hard drive died, or a single wrong click wiped a folder — and years of work were simply gone.
Hardware fails, files get deleted by accident, and ransomware — software that locks up your files until you pay — is now a real threat to businesses of every size. A good backup is the difference between a bad afternoon and a business-ending event. It’s also one of the cheapest safeguards you can buy, which makes skipping it a genuinely poor bet.
The 3-2-1 Rule
You don’t need a complicated setup — you need a reliable one. The long-standing rule of thumb is 3-2-1: keep three copies of anything important, on two different types of storage, with one of those copies kept off-site.
The logic is simple. Three copies means a single failure never leaves you stranded. Two types of storage means one fault — a dead drive, a corrupted disk — can’t wipe out everything at once. And one copy off-site means a fire, a flood, a burst geyser or a break-in at your premises doesn’t destroy your only safety net along with the originals.
What to Back Up — All of It
It’s easy to assume “backup” just means the website, but for most businesses the website is the least of it. Make sure you’re covering everything you’d genuinely struggle to recreate from scratch:
- Your website files and its database — the database holds your real content, settings and orders
- Email — mailboxes hold years of conversations, quotes and records you can’t replace
- Accounting and customer records — invoices, your CRM, anything SARS might one day ask to see
- Documents on staff laptops — often the most important files live nowhere else at all
How Often, and for How Long
The right frequency depends on how fast your data changes. A simple brochure site that rarely changes is perfectly fine with a weekly backup. A busy online shop, where orders and customer details arrive all day, needs a daily backup — otherwise a single failure could cost you a full day of sales you can never reconstruct.
Just as important is keeping a history rather than only the latest copy. If a problem — a corrupted file, a quiet ransomware infection — creeps in unnoticed, a backup that only holds last night’s version may already be carrying the same fault. Keeping, say, a week or two of daily copies lets you roll back to a known-good point from before things went wrong.
An Untested Backup Is Just a Hope
This is the step almost everyone skips, and it’s the one that bites hardest. A backup that runs faithfully every night but can’t actually be restored is worthless — and you really don’t want to discover that in the middle of a crisis. Backups fail silently far more often than people realise.
So test a restore now and then. Try recovering a single file, or ask whoever manages your systems to confirm that a full restore works end to end. Automating the whole process matters too, because a backup that depends on someone remembering to run it will, sooner or later, be forgotten — usually on the exact week you needed it most.
The Cheapest Insurance You’ll Buy
Think of it exactly like insurance. You pay a little, quietly, hoping you never have to claim — but the one time you do, it pays for itself many times over. The difference is that this is insurance you can actually test in advance, to be certain it’ll pay out when it counts. For the handful of Rands a month it costs, there are very few safer bets in business.
We build automatic backup and recovery into everything we manage, and we test that it works. See our database management service, or get a tailored quote for proper, tested protection.
Comments
Learned this the hard way when the laptop with the only copy of our books got stolen. Everything is backed up automatically now.
How often should a small online shop actually back up? Daily feels like a lot.
Great question, Renee. For an active shop we recommend daily automated backups (orders and customer data change constantly), kept off-site with about 7 days of history so you can roll back if something corrupts. We set this up for you on all hosting plans.
Perfect — daily it is. Thanks for setting it up.
Do backups cover our emails too, or just the website?
Both, Karel — mailboxes plus the website and databases are all included, so you can restore either.